Transform the Storm

Identity System, Naming & Messaging

Team: 
CCO: Dava Guthmiller
Associate Creative Director: André Carnevale
Designer: Xiaoxiao Ma, Meb Byrne

The San Francisco Public Utilities Commission (SFPUC) is more than just a utility, working to improve quality of life in a changing environment for all San Franciscans. After partnering to complete another brand project together, we were excited to support the positioning and visual treatment of a complex and dynamic new billing structure and programming. Together, we created a program identity that helps SF residents and visitors better understand the billing change and the benefits of green infrastructure, raising visibility around the challenges of stormwater runoff.

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