Josu Salt

Digital Design, Identity System, Print & Packaging

Team:
CCO: Dava Guthmiller
Creative Director: Dava Guthmiller
Designers: Meb Byrne

Josu may not be the only sea salt farmed in Southeast Korea, but it is the first to be sold individually in America. Noise 13 met the founders of Josu through our network of passionate foodies and were drawn to this salt with a story, a multigenerational, family-run salt farm with a rich history, who still employs traditional practices to this day. We are proud to have established a dynamic brand system able to position and promote these sophisticated flavors for direct-to-consumer audiences.